Speaking of A/B tests, Apple has a pretty good set of tools to test (and optimize) your app’s App Store page. They call them “test treatments,” and you can use them to test different versions of your App’s screenshots to see what drives more downloads.
Continue reading “A/B Testing your App Icon”Back in the days when I worked in consulting, most folks on my team (myself included) were tired, burned out, and fed up with working nights and weekends.
Like me, most of us eventually left consulting, but I still remember that amid chaos, anxiety, and the pressure to deliver at all costs, there was one phrase that kept us a bit grounded.
We write apps. We’re not saving lives here.
A/B testing is instrumental in measuring anything that a computer can count. It’s great to measure simple actions, such as a user tapping a button or conversions, but you shouldn’t base long-term product decisions on these results.
Continue reading “A/B test your design, not your product.”
One of the best features of SwiftUI is being able to preview your code during development, but did you know that you can also use SwiftUI to preview your old-fashioned UIKit ViewControllers and Views?
Here’s how…
Continue reading “Live preview for your UIKit views”
Back in November 2020, and after a few long conversations, we decided to sell everything we owned and move to Spain. Between preparations, paperwork, and a long garage sale we finally got here last week, with just a few suitcases and both our pets, Tesla and Oli.
Continue reading “Hello Spain!”This is guest post. Thanks Daniel for welcoming me into your blog.
I recently came across Daniel’s post on how to define the launch screen of iOS apps by leveraging the new SwiftUI app lifecycle. Just a couple of fields in the Info.plist and a color assets plus an image and you are good to go. I was immediately sold on the approach. Simple and elegant.
Most of our apps rely on network calls to work, and thanks to URLSession and Codable, consuming REST APIs has become a lot easier these days. That said, we are still writing quite a bit of code to deal with async calls, JSON encoding and decoding, HTTP error handling, and more.
With that in mind, let’s write our own simple networking library, specifically designed to consume REST APIs without effort, using a ‘convention over configuration’ approach, alongside Combine, URLSession, and the Codable protocol.
Continue reading “Writing a Networking Library with Combine, Codable and Swift 5”
I’ve been with Automattic for some time, and it’s been a fantastic ride. Since I joined, people have asked me about the hiring process, so I decided to write about my experience.
Continue reading “Getting a job at Automattic”