As I was walking around downtown the other day, this graffiti caught my eye.

Roughly translated, it says:

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I moved this blog out of WordPress. Don’t get me wrong, I still work at Automattic, but WordPress has too many moving parts for my needs.

Since I don’t need fancy templates, plugins

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I’ve found a reference to this video in Shawn Blanc’s blog the other day and loved how it explains the difference between the two concepts.

It is fascinating to watch as a reminder, especially because planning is comfortable, and we tend to do too much of it.

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Speaking of A/B tests, Apple has a pretty good set of tools to test (and optimize) your app’s App Store page. They call them «test treatments», and you can use them to test different versions of your App’s screenshots to see what drives more downloads.

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Back in the days when I worked in consulting, most folks on my team (myself included) were tired, burned out, and fed up with working nights and weekends.

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A/B testing is instrumental in measuring anything that a computer can count. It’s great to measure simple actions, such as a user tapping a button or conversions, but you shouldn’t base long-term product decisions on these results.

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One of the best features of SwiftUI is being able to preview your code during development, but did you know that you can also use SwiftUI to preview your old-fashioned UIKit ViewControllers and Views?

Here’s how…

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Back in November 2020, and after a few long conversations, we decided to sell everything we owned and move to Spain. Between preparations, paperwork, and a long garage sale we finally got here last week, with just a few suitcases and both our pets, Tesla and Oli.

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Most of our apps rely on network calls to work, and thanks to URLSession and Codable, consuming REST APIs has become a lot easier these days. That said, we are still writing quite a bit of code to deal with async calls, JSON encoding and decoding, HTTP error handling, and more.

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I’ve been with Automattic for some time, and it’s been a fantastic ride. Since I joined, people have asked me about the hiring process, so I decided to write about my experience.

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