Sep 24, 2022

A/B testing your app icon

Speaking of A/B tests, Apple has a pretty good set of tools to test (and optimize) your app’s App Store page. They call them «test treatments», and you can use them to test different versions of your App’s screenshots to see what drives more downloads.

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Jul 17, 2022

A/B test your design, not your product.

A/B testing is instrumental in measuring anything that a computer can count. It’s great to measure simple actions, such as a user tapping a button or conversions, but you shouldn’t base long-term product decisions on these results.

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Jul 30, 2021

Live preview for your UIKit views

One of the best features of SwiftUI is being able to preview your code during development, but did you know that you can also use SwiftUI to preview your old-fashioned UIKit ViewControllers and Views?

Here’s how…

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Mar 21, 2021

Hello Spain! 🇪🇸

Back in November 2020, and after a few long conversations, we decided to sell everything we owned and move to Spain. Between preparations, paperwork, and a long garage sale we finally got here last week, with just a few suitcases and both our pets, Tesla and Oli.

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Dec 13, 2020

Getting a job at Automattic

I’ve been with Automattic for some time, and it’s been a fantastic ride. Since I joined, people have asked me about the hiring process, so I decided to write about my experience.

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