Jun 01, 2023

The status quo bias

Many times, we become victims of our own choices. Not just the bad ones, but even worse, the choices that stick around well past their expiration date.

[continue reading...]
Feb 13, 2023

AI: Convenience Vs. Curiosity

AI blowing us away with its superhuman abilities is cool, but that’s the tip of the iceberg. The real magic of AI, especially in search, is its availability and affordability.

With traditional search engines, you still have to dig and check a few sites

[continue reading...]
Sep 24, 2022

A/B testing your app icon

Speaking of A/B tests, Apple has a pretty good set of tools to test (and optimize) your app’s App Store page. They call them «test treatments», and you can use them to test different versions of your App’s screenshots to see what drives more downloads.

[continue reading...]